LinkedIn is a professional work based social media platform .With more than 600 million professional profiles it has become a force to reckon with amongst recruiters,job seekers and brands.
Amongst the many benefits of having a LinkedIn account,NETWORKING stands out.
As the benefits of networking cannot be overemphasized, the importance of having a LinkedIn profile cannot be overstated.
Here are 5 reasons LinkedIn is important:
1. 93% of recruiters use LinkedIn to research and recruit candidates.It has become a tool in the hands of recruiters to research and recruit prospective candidates.
So,if you want to be accessible by the right people do well to have an account.
One thing is sure your recruiters are searching your name.
2.It helps you build your Personal Brand:Just as companies build their brand,as an individual you can build your professional brand too using LinkedIn,your Profile being your selling point.Your summary should be powerful and you should use a professional profile picture.
3.It has a strong Job Board:You can directly apply for roles using LinkedIn apply. You have access to job updates from everywhere in the world and rare job opportunities.It’s easier applying for these jobs directly on LinkedIn.
4.LinkedIn is a great research tool for:You can increase your network by connecting with employees
working for the companies you want to work for. Also, if you want to know the company you want to work for very well, you can research them,their values, their structure,their requirements e.t.c. using LinkedIn.
5.Follow Groups: This is a great way to exhibit your knowledge on topics related to your industry, ask questions and start conversations with key people in key organisations. Joining groups ensures you are either learning or selling yourself to the right people,either ways you are good.
In conclusion,to be more visible professionally you need the right exposure and of course the right network.Take a step today in doing for yourself what no one will do for you!
Getjobs is an organization that is committed to ensuring that professionals get the job if their dreams and advance in it. Do well to follow us on our social media platforms to be a part of our career advancement programmes and to get job updates.