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Digital Marketing Officer

  • Lagos

*Current Job Vacancies at HT-Limited*

Job Title: Digital Marketing Officer

Location: Lagos
Employment Type: Full-time

Responsibilities

Responsible for looking into the online marketing strategies for the organization
Develop and manage digital marketing campaigns
Plan and execute marketing campaigns, and maintain and supply content for the company’s job portal
Optimize content for the job portal and social networking channels such as Facebook, Twitter, Instagram, Google Plus, YouTube etc
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Content:

Writing engaging content for a variety of audiences that is consistent with brand guidelines
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Email Marketing:

Creating and executing SMS, and email-based marketing campaigns. Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
Follow up leads from different media till payment is made
Place an order and ensure complete delivery by the operations team
Channel customer feedback appropriately
Monitor, report and analyze results to improve performance, using tools such as Google Analytics and others so that amendments and improvements can be made where appropriate
Prepare daily, weekly and quarterly feedback such as tracking the website traffic flow and provide internal reports
Executive key instructions as given by the head of functional unit
Meet monthly and quarterly business targets as determined by management.
Look out for the best deals for online payments (no fee or low fee substitutes)
Knowledge and experience of using content management system (CMS) desirable
Timely provide the information needed by other employees
Requirements

Interested candidates should possess a Bachelor’s Degree / HND
At least 1 year work experience.