Head, Premium Segment (Banking)
Develop and implement appropriate value propositions for the bank’s premium customers to drive the consumer banking business and bridge the gap in the premium banking segment.
Develop strategies to achieve the fees and commission (Non-Interest Income) objectives of the financial year as well as monthly expectations.
Research and monitor market trends, conduct market intelligence and keep up to date with competition to develop the right products/initiatives.
Provide advisory and value-added service by analyzing premium customer’s risk profile and recommend appropriate investment options.
Enhance product deliverables, by amending or customizing product design/terms to link the customer to products which deliver impressive returns/benefit for both them and the bank.
Develop or modify processes that address service efficiency enhancements, process improvements, and service delivery to constantly improve customer experience.
12 years sales/marketing experience in Banking or Financial Institution
First degree from a reputable university
Second degree would be an advantage.
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